Web3 Marketing Executive. 3+ years building across Aptos, Solana, and Hyperliquid. I build from zero, ship fast, and show up in the timeline every day.
Built HyperBuilder's presence in the Hyperliquid ecosystem from scratch. Produced educational articles covering protocol mechanics, HIP-4 outcome trading, and ecosystem deep dives. Drove merch store development and operations including international shipping and customer support. Organised offline community events within the Hyperliquid Vietnam community.
Managed social content strategy A to Z for a premier Web3 go-to-market agency. Provided CEO ghostwriting and AI-powered task execution. Handled partner outreach, KOL coordination, and client-facing communications across multiple active campaigns.
Developed partnership proposals for Moca Chain, Ronin Network, and Kaia. Managed NEAR Alpha and Babylon Vietnam community channels from inception. Planned and executed Babylon Genesis Pre-Launch Meetup (HCMC) and NEAR Vietnam Reconnect.
Built X account from 0 to 70k followers in 3 months. Ran testnet campaign with 80k participants across 108 countries. Grew Telegram mini-app to ~50,000 MAU. Developed website content, low-fidelity wireframes, and go-to-market materials. Won Vietnam Local Radar Hackathon 2024.
Grew X from 0 to 33.8k followers. Published 130+ posts and 7 growth campaigns across X, Telegram, Discord, Substack. Helped raise $800k across 2 IDOs and 3,333 NFTs. Directly contributed 64k/150k to VibrantX IDO. Built network of 30+ ecosystem partners.
Built social presence from 0 to 50k in 3 months. Testnet: 2,500+ NFTs, 78k+ transactions. Mainnet: $12.5M TVL in 3 days. Ran first Zealy campaign: 14k+ participants, 1M+ tasks, 300+ tutorial threads. AMI later listed on Kraken.
Executed IDO campaigns on a platform ranked #5 globally by popularity. Hosted AMAs, produced Insight Series Kickoff, managed social content calendar and KOL coordination for multiple concurrent launches.
Faucet broke at peak traffic mid-testnet. Triaged inbound across X, Telegram, and Discord simultaneously. Coordinated with dev team to manually send APT to affected users. Kept public communication calm throughout.
Designed and executed the first Zealy campaign. Built task structure, managed moderation, and drove participation across all channels. Established community trust ahead of mainnet go-live.
Ran testnet for a distributed GPU computing network. Explained complex data labeling mechanics to 80k users across 108 countries. Grew mini-app to 50k MAU.
Coordinated 30+ partner projects and KOL network for joint IDO campaigns. Directly contributed 64k/150k to VibrantX IDO. Raised $800k across 2 projects and 3,333 NFTs.
Planned and executed Babylon Genesis Pre-Launch Meetup in Ho Chi Minh City and NEAR Vietnam Reconnect. Coordinated logistics, speakers, and community engagement on the ground.
Built educational content infrastructure for the Hyperliquid ecosystem from scratch — covering HIP-4 outcome trading, oracle design, and perp market structure. Alongside content, organised and hosted offline community events for the Hyperliquid Vietnam community, bringing traders and builders together IRL.
Launch article introducing the #1 liquid staking protocol on Aptos to the ecosystem.
Read on Substack ↗Educational deep dive making complex DeFi mechanics accessible to a broad audience.
Read on Substack ↗Co-written partnership content and collaboration announcement for Amnis Finance ecosystem growth.
Read on Substack ↗Wrote and launched the Amnis Testnet Bug Bounty campaign — driving community participation in protocol security testing ahead of mainnet.
Read on Substack ↗Testnet campaign recap: 2,500+ NFTs minted, 78k+ transactions across 2 weeks.
View on X ↗Designed and executed the first Zealy ambassador campaign. 14k+ participants, 1M+ tasks completed.
View on X ↗Produced the full campaign content for Amnis Finance's Explosive Incentive Month — explaining reward mechanics and driving TVL growth through community engagement.
Read on Substack ↗Wrote the Zealy campaign article celebrating Amnis Finance's integrated partnerships — combining partner co-promotion with community task completion to maximise reach.
Read on Substack ↗Retroactive rewards campaign content driving user re-engagement ahead of mainnet.
Read on Substack ↗Mainnet go-live announcement. $12.5M TVL reached within 3 days of launch.
View on X ↗Announcement and content for MoveGPT's Aptos Foundation backing — a key credibility milestone.
View on X ↗Produced campaign content celebrating a major Aptos TVL milestone — turning an ecosystem win into a community engagement moment for MoveGPT's audience.
View on X ↗Created content and drove awareness for MoveGPT's Staking Incentive Program, converting existing token holders into long-term protocol participants.
View on X ↗Weekly campaign update covering testnet progress, GPU stats, and participant milestones across 108 countries.
View on X ↗Contributed to Rynus winning the Vietnam Local Radar Hackathon 2024, validating the GPU network's product-market fit in Southeast Asia.
View on X ↗Full IDO campaign execution for Releap on Spores Launchpad, ranked #5 globally.
Read on Medium ↗IDO campaign for StableComp stablecoin yield protocol on Spores Launchpad.
Read on Medium ↗Built and managed NEAR Alpha Vietnam community channel from inception, handling full content and growth.
View on X ↗My background isn't corporate. I came up through the ecosystem: testnet launches at 2am, faucets breaking at peak traffic, explaining liquid staking to 50k people who had never touched DeFi.